Creating a branded bus shelter called for a consideration for both functionality and visual cues. Not only did the brand need to be represented in an obvious manner, a right balance had to be achieved to avoid deviating from the design's main purpose as a waiting area for the public bus. In addition, aspects to be considered was adhering to dimension guidelines of an actual bus shelter as well as an interactive kiosk feature.

Though Nintendo is a brand fortunate enough to have access to such iconic IP characters, it was important to not stray away from functionality in favor of nostalgia. By establishing the general shape language of a bus shelter first, the design carries all the necessary components to work as intended. From there, slight alterations could be implemented so that its final iteration adopts the right amount of the Nintendo branding.

Designing with branding parameters was such an exciting project to tackle. One of the most important lessons learned through the process was understanding how to convey a brand identity in a manner that felt integrative and natural. While the Nintendo branding had much to work with, it came down to picking and choosing the right components that communicated just enough to be recognized and appreciated.