The chocolate industry is a multi-billion dollar global market comprised of large corporations and smaller artisans alike. As consumers have evolved to better understand sustainability and fair trade, such factors have become table-stake features that cannot be ignored. Through the inception of Noirceur, there exists a bridge between both playful design and committed social responsibility. Built upon ethical sourcing and forestland preservation, the brand seeks to elicit lasting change to the cocoa industry.

The art of the chocolate bar goes far beyond simply indulgence. In a ever changing market that often overwhelms the consumer with the option of choice, visual imagery wields an important factor in a successful product. Through research and auditing, an anomaly was determined: bring back fun packaging. Aimed towards Generation-Z, the designs had to embody both the future and the past, a characteristic that hallmarks what Gen-Z is all about. Bold in imagery yet sophisticated in execution, the treatment heavily referenced the Art Deco movement, a period notorious for honoring tradition but championing innovation.

Creating three chocolate bars separated by a unique flavor profile required using color to express individuality. With each character possessing their own history and background, the process became much simpler to find correlations between the two. Using red for the vampire and green for the monster tapped into recognizable cues that the general market would already have, therefore, allowing flavors like cherry and pistachio to be strong contenders when it came to the final decision.