LOGO DESIGN

LOGO DEVELOPMENT

Creating a combination mark logo required consideration for both imagery and text. To maintain the concept of Steve’s Korean BBQ as a casual eatery specializing in grilled meats, I wanted to build the brand’s identity around the core of cooking: fire.

Utilizing a sans-serif typeface such as Eurostile allowed the logo to evoke a more modern aesthetic that would cater to the restaurant’s target demographic of young college students.

Since the restaurant is located in an eating plaza surrounded by various other casual eateries, the mark needed to be bold enough to be seen from a distance and distinct enough to separate itself from competitors.